marketing
fintech
How Marketing is Changing in Fintech
Cardaq Evolution of marketing strategies in the fintech sector. Trends and innovations analyzed by Cardaq
4 mins read
by Cardaq Team
Finance
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Technology
Latest from Cardaq: News, Insights and Fintech Stories
Explore fintech stories, practical advice, and emerging trends designed to help you understand and navigate the world of payments.
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payments
•fintech
•cardaq
Financial fraud: three strategic pillars
Whilst consumers can often rely on a well-oiled safety net of swift refunds and regulatory support (such as through the PSR) in cases of fraud, businesses are often left out in the cold.
payments
•fintech
•transactions
Payment Transaction Fraud: Balancing Security and Progress
The current financial crime landscape in England and Wales is cause for concern. As of June 2025, the number of fraud cases recorded by the authorities had risen by 14%, totalling over 4 million.
payments
•transactions
•fintech
Friendly fraud: how chargeback scams are hitting UK hospitality
Don’t be fooled by the term, however – so-called ‘friendly fraud’ is anything but friendly. In fact, the term ‘friendly fraud’ has a huge impact on businesses in the UK hospitality sector.
algorithms
•youth
•money
The Economy of Fear: Why We Love Being Scared
Horror is a recession-proof industry. We analyze why fear sells—from haunted houses to thrillers and how we spend on adrenaline.
currencies
•wallets
•stories
Festival Season: From Oktoberfest to Apple Picking
It isn't just EDC and Coachella. We compare the costs of fall festivals versus summer raves to see which season wins for budget travel.
algorithms
•marketing
•people
Ghosting the Algorithm: Can You Escape the Digital Haunting?
Tired of ads following you? We test if going off the grid stops targeted ads and whether digital minimalism is actually possible.
transactions
•trends
•wallets
The Cozy Economy: Why Fall is the Season of Subscriptions
As temperatures drop, streaming bills rise. Discover how the "cozy economy" drives subscription sign-ups and keeps you indoors.
trends
•meme
•social media
Autumn Aesthetics: Why Fall Feels So Instagrammable
It’s not just the lighting-it’s the spending. We investigate the psychology behind Autumn aesthetics and why we buy for the 'gram.
youth
•social media
•trends
Managing Expectations With A Shared Calendar
Your shared calendar is the key to relationship peace. Learn how syncing schedules stops financial surprises and saves date night.
stories
•marketing
•social media
LinkedIn Is The New Instagram
Stop scrolling selfies; start scrolling résumés. Here is why Gen Z is treating LinkedIn like a lifestyle app and curating personal brands.
meme
•transactions
•youth
Pumpkin Spice And Price Tags: September's Spending Habits
Fall spending is creeping in earlier than ever. We analyze the economics of seasonal consumption and why we budget for lattes.
apps
•youth
•meme
What If Your Bank Statement Got A Spotify Wrapped?
Imagine if your spending got the Wrapped treatment. We designed a tool that turns your transaction history into shareable data stories.