fintech
marketing
How Marketing is Changing in Fintech
Cardaq Evolution of marketing strategies in the fintech sector. Trends and innovations analyzed by Cardaq
4 mins read
by Cardaq Team
Finance
Products
Technology
Latest from Cardaq: News, Insights and Fintech Stories
Explore fintech stories, practical advice, and emerging trends designed to help you understand and navigate the world of payments.
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fintech
•transactions
•trends
What Is a Medium-Risk Merchant and How Do Payment Providers Assess One?
A medium-risk merchant is a business that is neither low risk nor high risk, but has a medium risk profile.
transactions
•cardaq
•fintech
AI in Payments: Transforming Financial Workflows with Teido AI Agents
Payment routing automation is now increasingly possible with technical achievements, helping payment ambitions become reality.
cardaq
•trends
•fintech
Navigating the future: Fintech 2.0, inclusion and economic growth
Change has swept through, as new fintech industry trends reshape how new financial services solutions are designed and delivered for users.
transactions
•cardaq
•payments
The Future of Real-Time Global Payments: Faster, Smarter, Borderless
With real-time fund transfers now more crucial than ever, viewed as must-have rather than an added bonus, this has brought a new focus to the infrastructure supporting these solutions.
fintech
•cardaq
•stories
Collaboration with Platforma 365
Throughout this period, Cardaq has implemented the majority of Platforma365’s compliance modules, including onboarding and verification, KYB/KYC processing, name and sanctions screening, adverse media
trends
•cardaq
•fintech
In conversation: Cardaq and the IPA on industry dialogue, innovation and the future of payments
Following Cardaq’s sponsorship of this year’s Innovative Payments Conference, hosted by the Innovative Payments Association, we spoke with Brian C. Tate, President and CEO of the IPA, and Hugo Remi
payments
•cardaq
•fintech
Financial fraud: three strategic pillars
Whilst consumers can often rely on a well-oiled safety net of swift refunds and regulatory support (such as through the PSR) in cases of fraud, businesses are often left out in the cold.
transactions
•payments
•fintech
Payment Transaction Fraud: Balancing Security and Progress
The current financial crime landscape in England and Wales is cause for concern. As of June 2025, the number of fraud cases recorded by the authorities had risen by 14%, totalling over 4 million.
transactions
•fintech
•payments
Friendly fraud: how chargeback scams are hitting UK hospitality
Don’t be fooled by the term, however – so-called ‘friendly fraud’ is anything but friendly. In fact, the term ‘friendly fraud’ has a huge impact on businesses in the UK hospitality sector.
money
•algorithms
•youth
The Economy of Fear: Why We Love Being Scared
Horror is a recession-proof industry. We analyze why fear sells—from haunted houses to thrillers and how we spend on adrenaline.
wallets
•stories
•currencies
Festival Season: From Oktoberfest to Apple Picking
It isn't just EDC and Coachella. We compare the costs of fall festivals versus summer raves to see which season wins for budget travel.
marketing
•algorithms
•people
Ghosting the Algorithm: Can You Escape the Digital Haunting?
Tired of ads following you? We test if going off the grid stops targeted ads and whether digital minimalism is actually possible.